"My show is only at 100 listens. How do I grow my audience?"

How do I grow my audience organically without spending a lot of money on Facebook/Youtube/Social ads?

  1. Find people in your subject matter with some level of notoriety and attempt to book them on your show. Develop relationships with them and make it as easy as possible for them to promote their episode

  2. Publish content (maybe even using some of your podcast material) to other sources where you audience already is. Find ways to promote your podcast within that publication.

  3. Get booked on other podcasts directly related to your subject matter or subjects that your target audience would listen to. Be a great guest and promote your podcast at some point in the interview.

  4. Participate in discussions online (social, forum, whatever) around your subject matter.

  5. Are there big events around your subject matter? Find ways to be a part of them on and offline.

  6. Enlist your listeners help. Ask your listeners directly to spread the word. Run a campaign and give something away to a listener who shares your episode online.

Doug Branson